Privacy Policy

Last updated: April 28, 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use our services and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve our services. By using our services, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Services or parts of our Service.
• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to West Building Supplies Ltd, Bessingby Ind Estate, Bridlington.
• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• Country refers to: United Kingdom
• Device means any device that can access the Service such as a computer or a mobile device.
• Personal Data is any information that relates to an identified or identifiable individual.
• Service refers to the Website.
• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analysing how the Service is used.
• Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• Website refers to West Building Supplies Ltd, accessible from www.westbs.co.uk
• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

1. Introduction

This Privacy Notice explains how West Building Supplies Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you interact with us, including when you:

• visit our website
• place orders (online, in-store, or by phone)
• apply for or use a credit account
• contact us or use our services

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller:
West Building Supplies Ltd
Medina House, No 2 Station Avenue, Bridlington, East Yorkshire, YO16 4LZ

2. What Personal Data We Collect

We may collect and process the following types of personal data:

A. Customer & Contact Information

• Name
• Business name (if applicable)
• Address and delivery address
• Email address
• Telephone number

B. Account & Credit Information (where applicable)

• Bank details (for payments or refunds)
• Trade and bank references
• Credit history and payment behaviour
• VAT number and company registration details

C. Transactional Data

• Orders placed
• Goods supplied
• Delivery records
• Payment and invoice history

D. Marketing Preferences

• Your communication preferences
• Records of consent or opt-out

E. Website & Technical Data

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on our website

F. CCTV Footage (where applicable)

• Recorded at our premises for safety and security

3. How We Collect Your Data

We collect personal data from:

• Orders placed online, in-store, or by phone
• Credit account applications
• Emails, calls, and other communications
• Website usage and cookies
• Delivery and collection records
• Public sources (e.g. Companies House)
• Credit reference agencies and trade references

4. How We Use Your Personal Data

We use your personal data for the following purposes:

A. To Provide Goods & Services

• Process and deliver orders
• Manage accounts and payments
• Communicate about orders and deliveries

B. To Manage Credit Accounts

• Verify identity
• Carry out credit checks
• Monitor account performance
• Recover outstanding debts

C. To Operate and Improve Our Business

• Maintain financial and operational records
• Prevent fraud and misuse
• Improve our products, services, and website

D. Marketing (where permitted)

• Send promotions, offers, and updates
• Manage marketing preferences

E. Legal & Regulatory Compliance

• Meet legal obligations (e.g. tax and accounting)
• Respond to legal requests

5. Lawful Basis for Processing

We rely on the following lawful bases under UK GDPR:

• Contractual necessity – to fulfil orders and provide services
• Legal obligation – for compliance with legal requirements
• Legitimate interests – for business operations, fraud prevention, and customer service
• Consent – for marketing communications and optional data collection

You may withdraw your consent at any time.

6. Sharing Your Data

We may share your personal data with:

• Credit reference agencies
• Debt recovery agencies and solicitors
• Delivery partners
• IT and website service providers
• Professional advisers (e.g. accountants, auditors)
• Government authorities where required by law

We may also share relevant customer and invoice data with finance or invoice funding providers to support our business operations.

We do not sell your personal data.

7. International Transfers

We do not routinely transfer your data outside the UK.
If we do, we ensure appropriate safeguards are in place.

8. Data Retention

We retain personal data only as long as necessary:

• Customer and transaction records: up to 6 years
• Financial records: 6 years (legal requirement)
• Credit checks: up to 12 months
• Marketing records: until consent is withdrawn
• CCTV footage: typically 30 days

9. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion (in certain circumstances)
• Restrict or object to processing
• Withdraw consent
• Request data portability

You also have the right to complain to the Information Commissioner’s Office (ICO):
www.ico.org.uk

To exercise your rights, contact us using the details below.

10. Cookies & Website Tracking

We use cookies and similar technologies to ensure our website functions correctly and to understand how it is used.

Cookies are small text files placed on your device when you visit a website.

Types of Cookies We Use

- Necessary Cookies
These cookies are essential for the operation of our website. They enable core functionality such as page navigation, secure areas, and order processing. The website cannot function properly without these cookies.

- Analytics Cookies
We use Google Analytics to collect information about how visitors use our website. This includes:

• pages visited
• time spent on pages
• how users arrive at our website
• general usage patterns

This data is aggregated and anonymised where possible and is used to improve website performance and user experience.

Google Analytics may process your data in accordance with its own privacy policies. For more information, see:
https://policies.google.com/privacy

- Functionality Cookies
These cookies allow the website to remember choices you make (such as preferences) to provide a more personalised experience.

11. Security

We take appropriate technical and organisational measures to protect your personal data, including:

• Secure systems and restricted access
• Staff training
• Monitoring and security controls

However, no system is completely secure, and we cannot guarantee absolute security.

12. Marketing Communications

We will only send marketing communications if:

• you have given consent, or
• we are permitted to do so under applicable law

You can unsubscribe at any time by:

• clicking the unsubscribe link in emails
• contacting us directly

13. Changes to This Privacy Notice

We may update this Privacy Notice from time to time.
The latest version will always be available on our website.

14. Contact Us

If you have any questions or wish to exercise your rights, please contact us:

Email: website@westbs.co.uk
Phone: 01262 674816
Address: West Building Supplies Ltd, Medina House, No 2 Station Avenue, Bridlington, East Yorkshire, YO16 4LZ